Current Website: https://laurengolddesign.com/
Website Questionnaire
What is the #1 website you've seen that you love most, to model your own website off of?: PALAMINO
What type of vibe, feel, aesthetic, mood or look are you looking for with your website?: MODERN, FRESH, HIGH-END, FOCUS ON SOME ARTSY DETAILS (LIGHTING, A VINTAGE PIECE, A WORK OF ART), CURATED INSPIRED INTERIORS
Initial Sales Notes
SILVER WEBSITE
UP TO 12 PROJECTS ON YOUR PORTFOLIO PAGE
UP TO 7 PRIMARY PAGES | SUCH AS HOME, PORTFOLIO, SERVICES, ABOUT, PRESS, TESTIMONIALS & CONTACT
3+ WEEK TURNAROUND
Shop - No / Blog - No
What kind of examples would they like to see?: She really loved Studio Palomino. She made the comment, I am very direct, I know what I want, that's it.
Most Important Focus: Couple things: professional looking website, that elevates her. She also has a portion of the business that she wants to highlight and I recommended doing it on the service page, about antique sourcing. She also would like to discuss a full page IG integration for her inspiration page.
Goals: Professional representation, look like palomino. to "stay current". Wants to know that we know what's best
GENERAL NOTES
What would you like your primary pages to be called?: ABOUT, PORTFOLIO, APPROACH (INSTEAD OF SERVICES), CONTACT
How involved do you want to be in the process? Looking to JPW for inspiration
How much help, if any, would you like with the copy on your website?: Light edit and refinement of the copy provided in this questionnaire
In what part of the US do you live?: NEW YORK
What general area(s) do you serve?: TRI STATE AREA
Logo Information
Should we plan to use the logo from your current website (if you have one)?: USE FROM WEBSITE
Branding Info
From the list below, describe the aesthetic feel of your brand: Black & White with a touch of color, Luxury, high-end, sophisticated, Modern, Thin lines, elegant fonts, moderately detailed
Are there any other words you would use to describe your brand aesthetic?: MIXING THE HANDMADE WITH THE MODERN
Are there any colors you would like us to incorporate (as an accent)?: NOT BLUE
home PAGE
What is the most important thing you want visitors to know when they first visit your website?: LAUREN GOLD DESIGN IS A INTERIOR DESIGN STUDIO BASED IN NY
In 5-10 words, what is your unique, industry-dominating focus?: CURATED, INSPIRED INTERIORS
PORTFOLIO PAGE
Layout preference: Grid | Recommended
How many project galleries (per scope)? 12
Should we plan to use the images from your current website (if you have one)?: YES & SENDING ADDITIONAL IMAGES
#1 Project Name: SCARSDALE I
#2 Project Name: HAMPTONS MODERN
#3 Project Name: SCARSDALE II
Additional Projects: UWS
UES
MODERN SHINGLE
STONE MANOR
SALON
Link to images:
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SERVICES PAGE
#1 Service - with description: COLLABORATION-FOCUSED PLANNING
Lauren’s work puts her clients’ needs at the forefront, from the initial concepts meeting through to construction and finished project. She offers complete, hands-on architectural design services including meticulous project scoping, planning, and design boards. Collaborating closely with her clients, together with a strong ability to listen and synthesize, she develops concepts that speak to her clients and the things they love. Integrating what they value, their aesthetic preferences, and visions for growing into their space, she creates environments which cater to clients’ lifestyles.
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#2 Service - with description: INSPIRED CURATION AND DESIGN
Through thoughtful curation of materials and access to a network of outstanding craftsmen, Lauren brings clients’ visions to life with sophistication and artistic balance.
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#3 Service - with description: SEAMLESS, STRESS-FREE EXECUTION
Layer by layer, Lauren delivers a seamless project experience. Simplifying and supporting clients at each step, she prides herself on impeccable follow-through while minding the clients’ budget throughout the process.
Are there any other services you think are important to include?: Flexible, multidimensional, experiential. Lauren’s work extends beyond the residential to creating artful, memorable public and commercial spaces.
Process Steps (optional): :1) SCHEDULE A CONSULT 2) PROPOSAL 3) GET STARTED
ABOUT PAGE
Company | History & Brief Description: Lauren is an award-winning designer with a discerning eye for color, texture, material, and object placement. Inspired by her global travels and a life-long passion for the arts, she brings a sense of curiosity and originality to her work. Lauren’s rooms are always focused on artful livability. “It’s as much about how you feel in a room as it is about how it looks” she says. Whether perusing a vintage market or navigating a design showroom, Lauren is always searching for the new and fresh, but with reverence to classic, quality design and workmanship.
COMMERCIAL TAB
Flexible, multidimensional, experiential. Lauren’s work extends beyond the residential to creating artful, memorable public and commercial spaces. [Let’s talk about how you would want to use this space]
CONTACT PAGE
Intake questions: Client's Full Name, Client's Email address, Client's Phone Number, Client's Project Address, Client's Property Type (i.e. Commercial, Residential), New Construction/Renovation, Project Start Date
CTA: Schedule A Consultation
Social Media Links
What is your business Instagram link?: LAUREN GOLD LAING
What is your business Facebook link?:
What is your business Houzz link?: LAUREN GOLD DESIGNS (NO NEED TO INCLUDE)
Any other social media links: LAUREN GOLD